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Research papers

Advertising quality and market share

The increase of the quality of advertising offers an important possiblity to improve the success of a brand without costs being automatically increased. Pretest measures for commercials as e.g. the AD*VANTAGE test system are thus intensively used by...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Claudia Schmies, Raimund Wildner
Company: GfK
June 15, 1993
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Citation

Schmies and Wildner (1993a, June 15). Advertising quality and market share. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/advertising-quality-and-market-share